LCBO Safe Prom Tips

  • Client:
    LCBO

Through it’s Challenge and Refusal program, the LCBO provides safe prom tips for students and parents to: discourage underage drinking; raise awareness about making smart choices and help teens keep their prom or grad festivities fun and safe. We designed a series of tongue-in-cheek posters that made a bold statement – alcohol does not belong at your prom and it could ruin your big day. The promotion was supported by a series of tips that came in the form of a fridge magnets for parents.